J. COLE

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J. Cole celebrates the sixth anniversary of his third studio album, 2014 Forest Hill Drive, by releasing what was previously a never before seen visual for the eventual platinum record, “Fire Squad.”  

 

The video comes after speculation from fans that anticipated some sort of musical  release, following the North Carolina MCs trend using Dec. 9 as a release date as both 2014 Forest Hill Drive and 4 Your Eyez Only on the same day two years apart. 

 

The visual begins with a young chess player schooling her elder as she warns him about those who refer to themselves as kings. 

Borrowing from Cole, the young woman eyes her competition down and replies “Ain't gonna be no more kings/Be wary of any man that claims/Because deep down he clings onto the need for power/In reality he's a coward.”

 

From here Cole uses desolate terrain as his backdrop to detail his “killing” of the current rap game, all while he details his unmatched pen game and asserts himself amongst the greats of the genre. 

 

Over the course of the five minute video, we see scenes that go hand in hand with what Cole is trying to get across. Whether it be a drag race between two supercars, a competitive game of soccer between the locals, or a booming nightclub scene, J. Cole exuberates his confidence in a plethora of ways during the visual.

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With “Fire Squad” garnering attention for its overdue release, Dreamville hinted that the drops are not over, taking to Twitter to drop more gems on their upcoming release schedule. 

"A bunch of @JColeNC videos got deleted way back and today we're getting them all back up," the tweet announcing the video's arrival reads. "And because it’s the anniversary #FHD heres the world premiere of the never before released video for ‘Fire Squad’ 🔥🔥🔥 Happy Holidays!"

By Georgette Smith